'Strategy without tactics is the slowest route to victory. Tactics without a strategy is the noise before defeat'
Strategy, planning, whatever you call it. Its important!
Planning minimises risk and minimises cost. BDW stress the importance of having a plan. It certainly doesn’t not have to be a weighted down document full of statistics and business jargon! Quite the opposite. It needs to be a clear action plan. Stating what to do, when, by who and how much it will cost.
Having a plan and a clear direction is the most efficient and effective way to generate business, sustain business, and achieve what you really want to achieve in business.
- States what level of effort and investment you need to put into each of your products and services
- Lists who your customers should be
- What marketing methods you should use and how much each should cost
- How to sell and keep customers loyal
- Why customers should choose your product over your competition